A Defender is capable of taking you places you never thought possible. We wanted to create a campaign that encapsulated its go anywhere, do anything spirit, in a way that captured people’s imagination. When you’ve been a passenger in a Land Rover Defender you get to see some amazing things, all framed by the window, and accompanied by that subtle Land Rover logo etched into the glass right in the corner, whichever seat you sit in.

This is a Global print campaign intended to work across multiple pages. Gate-fold or roll-fold.

The images were created using a real photo shoot for the vehicle window frames, combined with real world and Ai generated background elements, creatures and weather effects – all finessed with a little traditional retouching.