Get Flavour // Loyd Grossman
Premier Foods and Loyd Grossman were looking to capture the imagination of consumers with a radical new approach to advertising his bold, rich sauces. There’s a lot going on inside his jars, so we set about creating an abstract and graphical world that brought it to life, wrapped up with the line ‘Get Flavour’.
Shot on Arri Alexa with director Igor Zimmerman. Post-production sequences completed at Framestore London.
Print & Poster
We shot ball-bearings through metal tubes into lemons deep frozen in liquid nitrogen, fired a sonic bass beat through a rubber diaphragm to make tomato liquid dance and dripped liquid nitrogen infused with garlic essence onto a black mirror to create instant vapour in the studio of photographer Martin Klimas in Dusseldorf.
3 days of mad experimenting!
