Landy & Rover // Land Rover
60% of Land Rover owners are dog owners. With that in mind, we had the perfect starting point to create engaging global social content to appeal to current owners and potential Land Rover owners, in a whole new entertaining way.
We created two characters - Landy & Rover. A comical little jack Russel and a lolloping Great Dane. Part 1 heroes the Land Rover Discovery – the perfect dog vehicle - suspension you can lower, pet guards, waterproof load liners and acres of loadspace. In part 2 we moved on to the full range of Land Rover pet accessories and introduced a love interest.
Directed by Adam Johnson with Mad Cow Films.
Social & PR stills
A small selection of the content that was created for social and online channels.
CRM
Just like social, the minute we featured the dogs, Landy & Rover, interactions and click-through rates soared.