The Knob // Land Rover Discovery
When you get into the nitty gritty of the amazing technology inside the Land Rover Discovery you can easily end up with films that are a bit dry and instructional. So, we set out to create something altogether more watchable. We decided on a good dose of jeopardy and a comedy angle. Jack Whitehall and his father Michael (Travels With My Father, Netflix) were the first people that popped into our heads. Their brand of humour just flowed, which helps to humanise the tech and make it more accessible. Perfect for longer form content on YouTube and social media.
Shot on Arri Alexa with director Leo McCrea, and believe it or not, a very small budget.
PR stills and social
When it comes to reverse towing a caravan, Jack and Michael Whitehall discover that having a special knob makes all the difference.
Instagram Stories
Jack and his Dad pushed out links to the films on their own social channels and we did the same on ours. Reach was huge.
